Bésame 1930s mascara offers pretty little portal to the past

I ask you: Who among us doesn’t need a great mascara? My current wand of choice is Bésame 1930s mascara. It’s easy to imagine this slender gold tube popping up in a glam powder room or rolling out in the library of a drafty country home. 

The conditioning formula gives your lashes a silky coat of rich color and does a fine job resisting flakes. It comes off quickly with a gentle cleanser or eye-makeup remover.

Besame 1930s mascara updates a classic.

Says Bésame’s website: “This special combination dates back to the 1930’s and has been re-introduced by Bésame. And being a classic, it contains only natural ingredients, has been allergy tested, is paraben-free and is safe for the most sensitive eyes. Bésame 1930s Mascara is one of the most natural mascaras on the market today, containing only seven ingredients.”

Those seven are: cera alba, aqua, hydrocarbons, oleum lini, oleum ricini, sicovit (pigment) and fragrance. The scent comes from natural antibacterial conditioning oils.

Bésame’s 1930s mascara, $18 at beauty-supply stores and online, is just one of many elegant products from this company, which launched in 2004. Founder Gabriela Hernandez immigrated to the United States from Buenos Aires at the age of 12. According to Bésame’s website, her motivation for creating the cosmetics was “her background in art and design, a love for feminine detail, and fond memories of her glamorous grandmother.”

More importantly perhaps, Hernandez  says she wants to reach young women and inspire them to follow their dreams.

My dream tonight is back to the library and leather chairs. It’s a perfect night for a fire and a friend. Mmmm.

Product Source: From my own collection; I did not receive products or compensation from Bésame.